Namesake is now letting you customize your leather jacket online.
Last November, Rosa Halpern, founder of Canadian fashion brand Namesake, launched an innovative digital-meets-custom try-at-home platform for her bespoke leather jackets. Today, Halpern debuts not only a redesigned, interactive e-commerce site, but also a men’s collection and women’s customizable leather pants.
“I think that the try-at-home was our first tip-toe into merging digital with bespoke, and now with this, we’re nailing it…it’s layering components together. To allow people globally to understand what we’re doing, this has to exist,” Halpern described during a preview, adding, “It’s more than just online, it’s a tool for language around this. When you talk custom, the sky’s the limit.”
Since its launch in 2016, Halpern’s women’s designs — rooted in female empowerment — have been sought after by both women and men; due to requests over the years for men’s jackets combined with a redesigned web site, the designer decided this was the right time to launch newness.
France Dernières Nouvelles, France Actualités
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