Meet the latest Danish brand to step up to the global stage.
Author:Dara PrantUpdated:Nov 1, 2019Original:Nov 1, 2019Scandinavian style has an effortless pared-back quality: It's feminine, but edgy; simple, but interesting and fresh. Ganni, with all of its Insta-worthy floral prints and wearable silhouettes at justifiable price points, helped bring this cool-girl Copenhagen aesthetic to the global stage, paving the way for a slew of other Danish brands to excel outside of the Nordic region.
Núnoo is no different. Since its launch in 2015, Silfen-Jensen and her sister, Naja Silfen, have made it their mission to design high-quality bags at accessible prices. "We wanted to challenge the 'It' bag' by making something that wasn't super expensive or exclusive, but that was still desirable and makes a clear fashion statement," explains Silfen-Jensen.
"We always believed in Instagram," says Camilla Lin Silfen, the marketing coordinator at Núnoo. "In the beginning it was just Danish girls with maybe 5,000 followers. We gave them the bag for free and then they would post the picture. And when the business grew, it has been bigger and bigger girls, but it has always been the only way we advertise. It has been a very big part of creating a community around the brand.
Núnoo's ethos is rooted in functionality and personal style, hence the numerous style options. The logoless accessory is offered in a plethora of sizes — from a teeny tiny tote to more substantial carryall; there's even an adorable mini corduroy backpack.
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