N.Hoolywood Test Product Exchange Service Spring 2024 Menswear Collection

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N.Hoolywood Test Product Exchange Service Spring 2024 Menswear Collection
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See every look from N.Hoolywood Test Product Exchange Service's spring 2024 menswear collection:

N. Hoolywood’s Daisuke Obana is a master at marrying “functionality and fashionability,” a term he used in regard to a specific look, but which applies to his work as a whole. He is an expert in vintage American workwear and military gear; the latter is the focus of the brand’s Test Product Exchange line.

The M.O. here is adapting details of utility garments for civilian ones, and there is a focus on technical fabrics. Water-repellent coated ripstop and high-density fleece are some of the materials put to use in this spring collection.

Functionality is a practical aspect of Obana’s aesthetic. There’s an exactitude to his work—in past seasons he’s gone into painstaking detail to shoot a model in poses that could be seamlessly slipped into images on vintage postcards , and he worked to “reproduce video work in the way it was in the ’80s” . This might be read as a variation of “practice what you preach,” or the positive belief that solutions can be found.

In any case, Obana’s ambition and commitment was obvious this season. In a friend’s field in Niigata prefecture, he and his team spent a week digging a 40 meter long and three meter deep trench. “This action,” he wrote, “expresses our desire for a world where such activities are unnecessary.” Amen to that.

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