The Virtue Flourish Thickening Styling Treatment is a $46 volumizing, hair-strengthening cream from a brand used by Nicole Kidman, Jennifer Garner, and Kim Kardashian. A beauty writer says it gives all day volume and lift.
Sophie is a commerce writer for InStyle and Shape, where she reports on noteworthy beauty products — including skincare, haircare, and makeup — and, occasionally, covers celebrity style.I have 20-inch extensions—which, given my naturally thin, shoulder-length hair, creates ample weight. With that heaviness comes the struggle to maintain volume; I often find my mane looking flat by the end of the day, weighed down by the heaps of extra hair attached to my head.
Simply put, I’m beyond impressed. In fact, it’s among the most effective volume-enhancing solutions I’ve tried in the past year—which, as anyone who has seen my overflowing collection of styling products knows, is saying a lot.is a lightweight, strand-densifying leave-in cream. Within seconds of application, it thickens, adds fullness, and plumps strands for an overall more voluminous look and feel.
I’d be remiss not to mention the cream’s hydrating power. My extensions, which are prone to becoming dry and dull after a few weeks of wear, look as luscious as when they were first applied when I use Virtue’s cream. Plus, unlike many shine-inducing products I’ve tried, the cream is featherlight, and delivers glossy smoothness sans a greasy look or a weighty feel.
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