Plus, why fashion brands are gravitating towards TikTok.
Author:Rania BoltonUpdated:Nov 1, 2019Original:Nov 1, 2019These are the stories making headlines in fashion on Friday.Designers are introducing food waste into their collections by crafting clothing and accessories from corn husks, mushrooms, potatoes and other waste materials to reduce their impact on the planet.
Many of the brands that benefited most from Instagram advertising have started to diversify their reach by using broadcast television, podcasts, YouTube and beyond. {Business of Fashion}Fashion and beauty brands have ventured onto TikTok – the social video app that is coveted widely by Gen Z consumers – and has drawn billions of views by sponsoring hashtag challenges that encourage users to submit video responses.
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