After two weeks of declines in streaming, music consumers finally seem to be comfortably sheltered at home with streams growing 2% to 24.8B
Coronavirus Causes Dip in Streaming, But Children's Music, Video on Demand & Catalog Are Bright Spots
Overall for the year, audio streams are up 14.7% to 202.85 billion, versus 176.8 billion for the year earlier period. Moving over to sales, albums plus track equivalent albums were down 2% to 1.977 million from the prior week’s total of 2.02 million. However, that’s because sales are leveling off after the 25.6% drop the overall category experienced two weeks ago when sales hit an overall historic low of 1.98 million albums plus TEA units. Overall, album plus TEA units last week was down 20.6% from the nearly 2.5 million baseline average that category of consumption unit had through the first 10 weeks of 2020.
, which drove 43,000 downloads, coming in again as the week’s No. 1 album. In the earlier period, downloads of that album totaled 167,000 copies. All the increases were boosted primarily by video streaming performance, with the exception of pop where audio streams, up 4.1% to 2.034 billion, out-performed video streams, which were up a slight 0.5% to 1.71 billion. So as adults moved away from 24-hour cable news, it looks like kids’ dominance of music streaming was curtailed as they had to share time on streaming devices with parents.
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