The brands join Aunt Jemima and Uncle Ben's in looking at the racist histories of their longtime mascots.
on Wednesday saying that they “stand in solidarity with our Black and Brown communities and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values.”
“We understand that our actions help play an important role in eliminating racial bias and as a result, we have begun a complete brand and packaging review on Mrs. Butterworth’s,” Conagra wrote. “It’s heartbreaking and unacceptable that racism and racial injustices exist around the world. We will be part of the solution. Let’s work together to progress toward change.”Conagra Brands announced Wednesday that it has begun a complete brand and packaging review of Mrs. Butterworth's.
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Mrs. Butterworth Was Modeled After 'Gone With The Wind' Actress Butterfly McQueenMrs. Butterworth's bottles may change after protests against racial stereotypes reinforced by the character, which was modeled after Black actress Butterfly McQueen.
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After Aunt Jemima, Uncle Ben’s, Cream of Wheat, Mrs. Butterworth’s May Be Next to See ChangesAfter the announcement that Aunt Jemima would get a total rebrand after over century of profiting off of the racist “mammy” archetype, more brands are reconsidering their problematic imagery
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Conagra Brands reviewing Mrs. Butterworth's brand after Aunt Jemima, Uncle Ben's announcementsAfter decisions by Aunt Jemima and Uncle Ben’s to overhaul their imaging in the wake of renewed calls for racial equality, Conagra Brands says it has “begun a complete brand and packaging review on Mrs. Butterworth's.”
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