MrBeast sues his fast food chain for selling 'inedible' burgers
the creator is suing Virtual Dining Concepts, the"ghost kitchen" that runs his delivery-only MrBeast Burger fast food chain, for allegedly tarnishing his brand. VDC was supposedly more interested in rapid expansion than maintaining quality, leading to subpar food that reflected badly on its namesake. He wants a judge to terminate the licensing agreement and shut down the business.
MrBeast points to numerous reviews that call the burgers"inedible,""revolting" and similarly less-than-flattering descriptions."Thousands" of customers have reportedly complained about raw meat, cold fries, missing ingredients and items that never showed. Some locations couldn't get the branding right, delivering orders in generic containers or even 7-11 bags.
The YouTuber's lawyers claim VDC either refused or was incapable of fixing quality issues when he got in touch. He adds that he hasn't received"a dime" from MrBeast Burger despite being owed royalties, and that the virtual chain frequently uses branding and registers trademarks without consent. VDC has allegedly been reluctant to support fledgling brick-and-mortar restaurants as they'd cut into its profits.
We've asked VDC for comment. MrBeast formed the partnership in 2020, when the COVID-19 pandemic forced many people to switch to delivery food. It was a way to help fans while giving restaurants more business at a time when in-person dining wasn't an option. MrBeast Burger would share its revenues with hosts, rather than competing directly with those brands.Great deals on consumer electronics delivered straight to your inbox, curated by Engadget’s editorial team.
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