The astronomically popular YouTuber asked followers to rearrange his products on Walmart shelves — and set a strange new precedent in retail.
One MrBeast fan, Kevin, 28, ended up deleting his shelf cleanup tweet because he felt “bullied” by critics of the endeavor. “I don’t have the time to be around that negativity,” he explains. Already at Walmart when he saw Donaldson’s post, he took action because “the display was right in front of me, so why not, doesn’t hurt… took me 30 seconds to do it.” He watches MrBeast because “he gives back to the people, it’s entertaining and his videos are unique.
Muaaz, 25, a fellow creator, sees MrBeast’s ability to mobilize his followers as proof that creator-led brands will dominate in the years ahead,Rolling Stone that Donaldson’s “community is invested in his success, so if he starts a brand that wants to compete with the traditional brands, ideally they’d wanna see it do well!” People are willing to do this “low-effort work,” he speculates, “because of the return they’ve had from watching his content over the years.”It’s true that people wouldn’t be scrambling to re-shelve Hershey’s or Snickers bars that were knocked out of place just because the company asked them to.
Which is to say, you can scoff at this subservience, but Donaldson’s viewers, by and large, will never consider it grunt work. In fact, they’re more likely to believe it is a noble, positive, selfless andtask — if he acknowledges them, that’s merely a bonus. There’s genuine power in this kind of influence.
France Dernières Nouvelles, France Actualités
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