MoviePass is back, baby.
“We’re looking at this from another point of view,” Spikes said of the company’s relaunch, adding that he now plans to run the business like a “co-op.” Spikes added that MoviePass users will be able to hold partial ownership of the company, with its most premium tier inclusive of a lifetime subscription.
The event was at times a little bizarre, with muted clapping audible when Spikes paused to make sure his jokes and proposals were landing with live attendees. Spikes sounded at times more like he was delivering an enthusiastic Ted Talk about theatrical releases than a product launch. He hyped the relaunch under his new vision, which, he says, will be “powered by web3 technology.
MoviePass 2.0 will also work on a tiered system, Spikes said. Spikes shared images of a beta version of the new app and the credit-based system, which will vary based on things like peak moviegoing hours. MoviePass’ ambitions for subscribers are, charitably, ambitious. Spikes wants to claim 30 percent of the moviegoer market by 2030, MoviePass’ “moonshot” goal.
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