The New York Times found instant success with Wordle. Now it might have a new hit on its hands.
A new puzzle called Connections is officially joining the newspaper’s portfolio of games this week, following a successful summer testing phase where it became the Times’ second-most played game behind Wordle despite minimal promotion. Players will see Connections appear in the Times’ Games app and in the news app under the Play tab beginning this week.
Growth of games Games and Times’ other apps like Cooking have been an essential part of the Times’ strategy to boost revenue beyond advertising. Subscription revenue from digital products increased nearly 7% percent to $409.6 million in the second quarter of this year, while advertising revenue was flat. The Times currently has 9.1 million digital-only subscribers. Wordle continues to be the biggest game, with its popularity having a halo effect on launching new games and adding subscribers.
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