North Korea is encouraging its beauty-conscious middle class women to choose dom...
SEOUL - North Korea is encouraging its beauty-conscious middle class women to choose domestic cosmetics over foreign brands in an effort to boost self-reliance as international sanctions deepen.
The international popularity in recent years of South Korea’s K-beauty trend - innovative cosmetic products with natural ingredients such as ginseng and snail slime - has added momentum, say defectors who fled the North and experts who study the isolated state. Chanel, in response to Reuters’ questions, said it did not export products to North Korea and any items on sale there were likely counterfeits or diverted products.North Korea has long regulated its citizens’ appearance. Hair dyeing, blue jeans and clothes with writing in English were banned under Kim’s father, Kim Jong Il, as the reclusive country tried to keep western influences out.
“There was no role for the first lady in Kim Jong Il’s era,” Nam said. “But the Kim Jong Un era gave rise to first lady Ri Sol Ju, who furthered the regime’s interest in cosmetics.” ‘Korean Care’, another Russian cosmetics shop selling South Korean products online, started importing North Korean beauty products directly from Pyongyang last year.
However, Nam, the Korea University expert, and leading South Korean cosmetics firm Amorepacific tested 64 North Korean products and found quality issues in seven of them, including traces of potential harmful ingredients methylparabens, propylparabens, and talc.
France Dernières Nouvelles, France Actualités
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