The 20 most influential TikTok talent managers and agents helping creators build businesses in 2023
We looked for reps helping influencers build careers and bring diverse creators into the spotlight.When creator Drew"Jeeezy" Jackson first went viral after creating in 2022 a dance trend for the track"Just Wanna Rock" by Lil Uzi Vert, he realized he needed help navigating the new landscape of social-media fame. In a rush, he asked a friend for talent manager recommendations; Prasuna Cheruku was the answer he got.
Talent agents and managers play a critical role in helping creators turn social-media success into sustainable careers in entertainment. In addition to advising on the basics, such as how to pay taxes or work with lawyers, these professionals offer a bridge to traditional media opportunities, including television, radio, or book publishing gigs.
Most agents and managers for digital talent agree that TikTok is a great place to spot new talent and build an audience quickly, even if very few creators rely on a single platform to sustain their careers.
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