Morrisons implements policy for anyone buying own-brand products in all of its supermarkets
Supermarket giant Morrisons is implementing a strict pricing policy across all of its stores nationwide. It comes after Morrisons was found to be one of the most expensive supermarkets in the UK when compared with competitors like Aldi, ASDA, Tesco and Sainsbury's.
For example, a 200g bag of full roast coffee granules has dropped to £2.25 from £3.99, little gem lettuce has been cut to 85p from 99p, and a four-pack of toilet tissue costs now £1.99 from £2.55. It also introduced promotional deals such as two for £2 on selected crisps and two for £1.80 on cereals.The offers come into effect this week in all of Morrisons’ 498 supermarkets and online.
Morrisons is among the major supermarkets in the UK competing to bring down prices and retain shoppers who are looking for value in the tougher economic climate. Last week, upmarket grocer Waitrose announced it was investing £100 million in cutting prices on hundreds of its own-brand products.
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