More to Concert Biz Boom Than Taylor Swift, Beyoncé

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More to Concert Biz Boom Than Taylor Swift, Beyoncé
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  • 📰 Variety
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A new report from Variety Intelligence Platform and UTA IQ finds the resurgence of live music has broader reasons beyond Swifties.

When Variety Intelligence Platform teamed up with UTA IQ, the research, analytics and insights division of the UTA talent agency to conduct a consumer survey in

August to understand the market forces driving the explosion in the live-music industry, they learned a lot more was at play than just the success of Taylor Swift

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