The coronavirus pandemic has altered the fashion landscape on every front, including Hollywood.
The shutdown of all entertainment business, including movie releases, TV production, press tours and red carpets, has halted the celebrity fashion machine that not only sustains a class of image-makers, including wardrobe, hair and makeup stylists, but also the designers, publicists and showrooms that rely on celebrity exposure in Los Angeles and beyond.
“My income went to zero,” said stylist Elizabeth Stewart, whose clients include Julia Roberts, Cate Blanchett, Jessica Chastain, Viola Davis and Gal Gadot. “I got a window into it a few months early, my beauty campaign jobs in Asia canceled, my trip to Europe canceled…a Lancôme shoot that was meant to be a week in Paris went down to a single day.”While waiting for Hollywood to come back, image-makers are trying to diversify — and move into the digital space.
Some designers are already struggling from the loss of celebrity exposure, including Galvan London, which specializes in polished party looks, worn in recent months by Florence Pugh, Idina Menzel, Saoirse Ronan, Michelle Obama, Taylor Swift and Heidi Klum. Jennifer Lopez wearing a Michael Costello dress in an ad for her JLO by Jennifer Lopez shoe line for DSW. Courtesy“I’m lucky that a lot of my fashion clients are contemporary ath-leisure brands, like Loft, Lou & Grey, Madewell and New Balance, and they are clothes that work for the time,” said Ashlee Margolis, founder of The A List designer showroom, who has been hand-delivering packages to the homes of her 5,000-plus celebrity and influencer contacts.
That said, everyone is hoping that the industry — well, both of them, entertainment and fashion — will be up and running in time for the Emmys on Sept. 20.But challenges will remain, even then. “Our business is going to come back, but I’m worried it will be, ‘We will pay you 2 cents to do that,’ said Stewart, adding that to provide the level of service stylists offer, they need to be able to pay their own people.
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