German luxury goods maker Montblanc is inviting visitors to immerse themselves in the world of handwriting with the grand opening of the permanent “Montblanc Haus” exhibition in Hamburg.
Set across three levels covering nearly 40,000 square feet, Montblanc Haus explores the brand’s history and its artisans, personifying its belief in the value of writing as a tool for expression. Designed by Nieto Sobejanos Arquitectos and inspired by Montblanc’s heritage, the building itself pays homage to the packaging of a Montblanc writing instrument, featuring its recognizable color combination.
“Handwriting from around the World” explores handwriting as art, spotlighting different types of handwriting translated into artistic pieces. As part of its commitment to the importance of writing and education, Montblanc will host special classes dedicated to children and young adults of underserved communities to provide the tools they need to use writing as a form of creative expression.In addition to the permanent museum, visitors may enjoy temporary exhibits, the Montblanc archives, a café as well as a boutique that features exclusive Montblanc Haus products.
The experience began with a journey through time and space, revisiting founder Christian Dior’s artistic journey from France to America. The exhibition showcased Dior’s earliest haute couture creations, some of which have never previously been displayed in public.
France Dernières Nouvelles, France Actualités
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