Over 8,000 guests experienced the fashion spectacle alongside Rihanna, Naomi Campbell, Anne Hathaway, Shu Qi, Leah Dou, and Yeonjun of TXT.
City of Genius spectacle wrapped up in Shanghai on Saturday night, with its latest roster of creative talents showcasing their codesigned collections in“city” via an archway-shaped entrance, guests were greeted by an installation by the much-celebrated Chinese calligraphy artist Xu Bing., and Chinese multidisciplinary artist LuLu Li, whose minimalistic work, enhanced by AI technology, was an immersive experience that bridged imagination and reality.
Nigo’s work, which involved the unveiling of a limited-edition G-Class Mercedes vehicle, a capsule fashion collection, and an art piece, which was a restored G-Class from the 1990s, was presented on a multi-level rooftop that melded past and present. At the preview, Remo Ruffini, chairman and chief executive officer of Moncler, who introduced the Genius project in 2018, said this year’s cohort of collaborators was briefed with the same question: “How to keep alive our creative genius?”
“The market is good for us, very strong. I’m sure in five years, China will be much bigger than today, but the problem is Moncler’s tomorrow. Honestly, I don’t care much about today. Maybe my team cares more about the day-to-day business. What I care about is building the biggest and strongest brand that I have in my portfolio, which is Moncler,” Ruffini continued.In the first half of the year, Moncler’s sales in Asia, which includes APAC, Japan, and South Korea, represented 49.
The night ended with a high-energy performance by Lijun Chen, a Cantonese opera singer, and Henry Lau, the Canadian Chinese K-pop star and violinist.
France Dernières Nouvelles, France Actualités
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