Rob Manfred opened up about how betting can influence MLB’s future media goals.
Marchand asked Manfred about the place that sports betting has in America’s Pastime and how it has worked out thus far.
MLB announced its first-ever betting partnership with DraftKings in 2021 and added FanDuel to its official sports betting partner list in 2023.“From Day 1, we had two thoughts with respect to sports betting,” Manfred said. “No. 1, we thought the principal benefit of sports betting for us was going to be fan engagement. Deeper, more consistent fan engagement.”
“Secondly, we are a family product. … We have tried to be cautious about the concept of ‘over-gamblification’ — too much gambling in too many places in the sport. We think we have struck a balance there where we are getting some of the engagement boost without creating the potential of alienating the family audience.”
A screenshot of Caesars Nevada Sportsbook app shows a baseball game with wagering options available for a same-game parlay.
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