Thank you, TikTok.
Feb 4, 2022Uggs never went really went away for some of us—even if we didn't exactly advertise we still wore them. Now, as Y2K fashion continues its extended takeover, a growing fashion chorus is admitting Ugg boots are back with a shearling-lined vengeance.
Present-day Ugg wearers aren't hesitating to take their comfort shoes public, the"ultra mini" and"mini"in particular. They're making the rounds in Kendall Jenner, Kaia Gerber, and Gigi Hadid's off-duty wardrobes; they're also the featured style in Cher's January campaign for the brand. And the biggest mini Ugg wave is crashing onto our phones via TikTok.
The appeal hasn't evolved since Uggs' initial heyday, though the brand has added more celebrity spokesmodels and two
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