Mini's new concept is set to be unveiled in late July and may preview a production model due in 2023.
The new language, called Charismatic Simplicity, will be previewed on an electric crossover concept that Mini will unveil toward the end of July. A teaser for the concept was released on Tuesday and hints at a clean, crisp design.
It's possible the concept is a preview of an electric crossover Mini plans to slot in below the Countryman. The new crossover, which may go by the Paceman name, is due next year. ADon't expect a design revolution in the case of Charismatic Simplicity, as Mini is unlikely to abandon the iconic Alec Issigonis design that defines its brand. However, greater differentiation between models is planned.
A new focus on sustainability is also planned. Look for things like leather and chrome trim to disappear or be greatly reduced, Mini said. And as is the case with most brands today, Mini will go the digital route for the dash, but thankfully it will continue to offer physical controls for key functions, including its popular toggle switches.
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