The avocado toast generation, known for complaining about guac costing extra, is having to pay up or downgrade their once lavish lifestyles.
generation, known for complaining about guac costing extra, is having to pay up or downgrade their once lavish lifestyles. And they’re not happy about it.
The Omaha, Nebraska, administrative assistant fondly remembered the good ol’ days of paying just $9.95 a month to see dozens of movies in theaters with the subscription service. She joined the platform in May 2018 and said, at the time, she was seeing at least four movies per month. It was a refreshing change from her college days in The Bronx when she’d spend upward of $15 to see movies in Manhattan. She knew it was too good to be true.
Nelson realized it was the beginning of the end in July 2018 when MoviePass implemented a “peak pricing” feature that had users paying additional fees during high-demand times. Then, a month later, she got an e-mail from MoviePass notifying her that she and fellow users would be capped at seeing just three movies per month for the same $9.95. After the service shut down in 2019, she started seeing fewer movies in theaters.
Adem Selita, a 31-year-old from Staten Island, has certainly noticed how much more he’s paying on the food delivery app Seamless. He fondly recalled getting a promotional e-mail in December 2016 advertising in big bold letters: “$8 off your next Seamless order of $10+ when you pay with PayPal.” He ordered two cheesesteaks and fries for around $14 and paid just $6Adem Selita near his home in Staten Island.“They would hit you with promotions as soon as you’d open the app.
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