A new Microsoft survey suggests that only a tiny percentage of PlayStation users would switch consoles if Call of Duty went Xbox exclusive...
Following its Phase 2 investigation into Microsoft's planned $70 billion acquisition of Activision Blizzard, the UK's Competition and Markets Authority
that the deal"could harm UK gamers," resulting in"higher prices, fewer choices, or less innovation." Now Microsoft has claimed that the regulator has overcalculated the impact of Call of Duty becoming Xbox-exclusive, citing a YouGov survey it commissioned in January.According to a Microsoft-commissioned YouGov survey conducted in January and shared withPlayStation users are likely to switch consoles if Call of Duty became exclusive to Xbox, or 10.
That's a pretty noticeable difference from the CMA's estimations in December, which were conducted by DJS Research and claimed that an estimated 15 percent of Call of Duty fans on PlayStation would switch to Xbox. "As we have said all along: it makes zero business sense to take Call of Duty off of PlayStation," corporate vice president of Microsoft's competition law group Rima Alaily said. Alaily also told Axios that seeing only three percent of PlayStation users changing consoles is"too small to hurt Sony's ability to compete and too small to make a withholding strategy profitable for Xbox.
The CMA has until April 26th to make its final report on Microsoft's acquisition of Activision Blizzard.
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