Microsoft is testing a new technology that lets you stream Xbox games to your phone, but the company's cloud gaming chief says it's not quitting the console business anytime soon
Business Insider spoke with Kareem Choudhry, Microsoft's vice president of cloud gaming, about how Project xCloud will supplement the existing Xbox ecosystem and bring new players into the fold.
Microsoft knows what's at stake. The company has spent years establishing itself as one of the gaming industry's juggernauts and is positioning itself to reach as many of the 2.4 billion gamers around the world as soon as possible. The company's latest technology, Project xCloud, seeks to expand the Xbox brand by streaming Xbox games directly to smartphones and other devices, removing the need to buy Microsoft's signature console.
Microsoft has spent much of the last few years struggling to catch Sony's PlayStation 4 in terms of hardware sales with the Xbox One, but the Microsoft's Xbox Live Gold and Game Pass Ultimate subscription services have seen steady increases in revenue. "But for anybody, who perhaps chooses not to have a console — or especially for emerging markets that are PC never, console never, smartphone first — we're leveraging that same hardware investment, leveraging that same community, the same infrastructure as Xbox Live, and the developer ecosystem to reach new customers," Choudhry said."Gears 5" is one of the games included with the Project xCloud beta test.Project xCloud is capable of two types of streaming.
Microsoft is focused on making sure games are responsive when streamed, rather than putting an emphasis on graphics.Microsoft "When you're playing on a phone on the small screen, I don't know that 4K really makes a difference," Choudhry said."We're going to index on the ideal experience for the users, which is interesting — I'll call it golden triangle of video quality, bandwidth requirements, and latency."
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