Meet Peggy Johnson, the Microsoft and Qualcomm veteran who's been tapped to turn failing mixed-reality startup Magic Leap into a success
Now, experts say Magic Leap needs a leader who can help the company break into the enterprise market, which augmented reality competitors like Microsoft and Google know well. Johnson's experience brokering major deals could be valuable as Magic Leap makes this shift.
Johnson helped make Microsoft ease tensions with competitors, and become a more collaborative company.when he made the company's Office software available on Apple's iPad and Google's Android devices. Those moves marked a notable shift for Microsoft, which was generally considered to be unwilling to collaborate with competitors.
Within a few months after Johnson joined, Microsoft and Samsung had dropped the lawsuits, and the companies announced a new partnership to pre-install Microsoft services and applications on Samsung android devices., Johnson wrote about how Microsoft was "eager to rethink business norms" and had a new strategy focused on making Microsoft products and services more available to customers, regardless of the device or platform.
Magic Leap promised to build the next generation of computing with its augmented reality glasses. The company, which for a decade was steered by CEO and founder Rony Abovitz, has raised around $3 billion over 10 investment rounds and counts Google, Alibaba Group, and the Kingdom of Saudi Arabia's investment arm among its backers.
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