Microsoft doesn’t think AI is going to upend search competition – it thinks it could get even more locked-down.

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Microsoft doesn’t think AI is going to upend search competition – it thinks it could get even more locked-down.
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One recurring theme in Satya Nadella’s US v. Google testimony is his fear that the AI revolution could make it even harder for upstart search engines to compete. He worries publishers will sign exclusive deals that let Google use their data to train its models — meaning no one else can crawl that data. “I worry that this vicious cycle I’m trapped in,” Nadella said about a world in which Google can dominate by outspending rivals to prevent anyone else from building a better product, “is only going to get more vicious.”

testimony is his fear that the AI revolution could make it even harder for upstart search engines to compete. He worries publishers will sign exclusive deals that let Google use their data to train its models — meaning no one else can crawl that data.

“I worry that this vicious cycle I’m trapped in,” Nadella said about a world in which Google can dominate by outspending rivals to prevent anyone else from building a better product, “is only going to get more vicious.”

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