Microsoft Corp. weighed investing multiple billions in Apple Inc. in 2016 in order to secure a deal to make its Bing search engine the default on the Safari browser and better compete with Alphabet Inc.’s dominant Google search, a Microsoft vice president testified Thursday in court.
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Microsoft Says Apple Used Bing Offer as Google ‘Bargaining Chip’A Microsoft Corp. executive said the company has tried for years to displace Alphabet Inc.’s Google as the default web browser on iPhones, but that Apple Inc. never seriously considered switching to Microsoft’s Bing and was content to use it as a “bargaining chip” with the search giant.
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Apple leverages idea of switching to Bing to pry more money out of Google, Microsoft exec saysWASHINGTON (AP) — Apple was never serious about replacing Google with Microsoft’s Bing as the default search engine in Macs and iPhones, but kept the possibility open as a 'bargaining chip'' to extract bigger payments from Google, a Microsoft executive testified Wednesday in the biggest U.S. antitrust trial in a quarter century. “It is no secret that Apple is making more money on Bing existing than Bing does,’’ Mikhail Parakhin, Microsoft’s chief of advertising and web services, said in U.S. Dis
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Lululemon strikes five-year partnership with Peloton for content, apparelLululemon Athletica Inc. says it has struck a five-year partnership with Peloton Interactive Inc.
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Lululemon strikes five-year partnership with Peloton for content, apparelLululemon Athletica Inc. says it has struck a five-year partnership with Peloton Interactive Inc.
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Lululemon strikes five-year partnership with Peloton for content, apparelVANCOUVER — Lululemon Athletica Inc. says it has struck a five-year partnership with Peloton Interactive Inc.
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Apple’s iPhone Cedes Ground to Google’s Pixel in JapanAlphabet Inc.’s Google Pixel is eroding the iPhone’s dominance in Japan as the Apple Inc. device gets pricier, finding success after years of misfires.
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