Mexico’s national soccer federation has signed a record six-year contract with a New York-based marketing firm to promote its teams in the United States.
to promote its national teams in the U.S. The deal, which will be announced Monday morning, takes effect in January and will, for the first time, include Mexico’s women’s national teams as well as the men.
“Having this opportunity to extend the contract, knowing that this money will come to the Mexican Federation in the following years, lets us plan and program many projects on the sports side, both men and women, and on the youth part throughout the entire country,” said Yon de Luisa, the federation’s president. “It’s really important to play in the U.S. against great opponents, to be in contact with our fan base in the U.S., but also to have that income.
De Luisa declined to discuss financial aspects of the agreement but said money generated by U.S. sponsors and through SUM-sponsored tours of the U.S. accounts for more than a third of the federation’s annual budget. As a nonprofit, the federation is required by law to invest every dollar it makes in its programs.Manchester City clinches a sixth Premier League title by scoring three times in five minutes to come from behind to beat Aston Villa 3-2.
The federation claims 60 million national team fans in the U.S., and its annual tours, which began in 2003, have drawn 4.4 million fans to 98 matches, making the Mexican national team the biggest soccer draw in the U.S.The arrangement between SUM and the Mexican federation will begin when the marketing firm’s deal with the U.S. national team expires after two decades. U.S. Soccer announced a year ago that it would be bringing its commercial rights in-house.
“The conversations were more on the strategic side. Where do we see this program in the following years?” De Luisa said. “We have this strong connection with SUM because we share these objectives, not only on organizing men’s matches but how they see our business, our sport business in the U.S. for the following years.”
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