As producers continue to suffer extortion from organized crime, and loggers continue to chop down pine forests to clear land for avocado orchards, another threat looms: Campaigns for greener competition and perhaps even a boycott.
MEXICO CITY — With clever Super Bowl ads, an irresistible fruit and apparently insatiable appetite from U.S. consumers, Mexico’s avocado producers have so far been able to separate avocados from the conflictive landscape that produces them — at least until a threat to a U.S. agricultural inspector essentially shut down their exports last week.
The producers’ associations have bought multimillion-dollar Super Bowl commercials, but they have never bothered to come up with a serious certification program to assure consumers the avocado they buy has not involved protection money to drug cartels — the same cartels flooding the United States with deadly fentanyl pills counterfeited to look like Xanax, Adderall or Oxycodone.
So far planters have only ni bbled around the buffer zones of the mountaintop pine forests where the butterflies spend the winter before heading back to the United States and Canada. At present, the mountaintops are too cold and too high for avocados, but with climate change that, as everything else, may change.
Avocados are “perceived as something healthy, and the contrast to what it is actually doing” to the environment and society, “you couldn’t get further, it’s poles apart, it’s absolutely not,” McMahon said. “Colombian exporters see the United States as a market with great potential,” said Juliana Villegas, vice president of exports for the trade promotion agency ProColombia. “There are some enormous opportunities and advantages for avocado production in Colombia.”
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