Method, Olly, now Welly. Eric Ryan reveals the secret behind his billion-dollar success story
in April with Doug Stukenborg, a former retail merchandising executive. His goal: to disrupt the first-aid sector, which hasn't seen much innovation in decades.What is Ryan's secret? "Most entrepreneurs start with an idea, and I start with a category," says the San Francisco-based serial entrepreneur. "I try to figure out what is the cultural shift that the category is missing, and then I just connect the space in between the category and this cultural shift.
Ryan said he owes much of his strategy to his days as an account manager in the advertising industry. "What I learned in advertising that I carried forward was the importance of creativity and design to create emotional connections." I came out of an advertising background, so I look at everything through a consumer branding creative lens, and that's really what differentiates me as an entrepreneur. At Method it was back in the turn of the century in 2000. America was waking up to lifestyling of their homes, and nobody was really thinking of these products as an extension of their home design.
There's also a really growing health-care scene, with Mayo Clinic. And I'm there all the time because of Target. Its a 3-hour and 15-minute flight from San Francisco. I like the idea that there is a little geography space, where I wouldn't feel the pressure to run down the street and help them over at Welly. So it's really about empowering them.
It's so fun when you take something that is a necessity and you go from a need into a want. It's the ultimate sign of elevating a category.
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