Fashion and beauty brands should be less protective of their assets and let creators do their Web3 magic, said Bidstack's Lisa Hau, Roblox's Christina Wootton, and Drest's Lucy Yeomans.
Building an enticing environment and experience may not be an easy feat for fashion and beauty brands and understanding the shared creativity concept sitting at the core of the alternate worlds is the way forward.
“What I love about gaming is, you can still control the environment, but you can really let people have a lot of fun in there so it’s the brands that go the extra mile” that succeed, Yeomans said. Executives highlighted that it’s not necessarily likeness to IRL appearance but rather likability the parameter to bear in mind.
“You can create products in the digital space that are not even available in the physical world…you have a creative director…that has this imagination, they can go as far as they can because there are no limits,” Wootton said.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Metaverse Symposium: For Google, the Most Fascinating Metaverse Is PhysicalFor Google’s Dr. Ivan Poupyrev, today’s metaverse hoopla is a ’90s trend that’s come back, like so many fashion fads that have cycled in and out.
Lire la suite »
Metaverse Symposium: Philipp Plein Embracing the Metaverse, Cryptocurrencies, Web 3.0A firm believer in the metaverse, Plein said the investment in Decentraland was not for a financial return but “in knowledge and education” and that “being first has its advantage…
Lire la suite »
Metaverse Symposium: Making Big-time Money in the MetaverseVenture capitalist Luke Alvarez sees huge opportunity for virtual fashion and luxury in the coming years.
Lire la suite »
Metaverse Symposium: Unlocking the Metaverse’s $1 Trillion Opportunity Requires Speed, Clear Expectations and Content.Accenture's Maria Mazzone unpacks whether the metaverse is really as big an opportunity as it sounds.
Lire la suite »
Metaverse Symposium: What NFTs, the Metaverse and Luxury Have in CommonIf you still don’t understand NFTs and what, exactly, luxury brands are doing with them, Ian Rogers has an easy explanation for you — it’s all about connection.
Lire la suite »
Claim Your First NFT Top-Level Domain for Web3 on Quik․com – Sponsored Bitcoin NewsNFT domains enable users to establish a presence on the decentralized web and the metaverse, with Quik.com providing top-level domains such as .metaverse,
Lire la suite »