Meta is temporarily blocking some Canadian users from accessing news content on Facebook and Instagram as part of a temporary test that is expected to last through the end of June, the tech giant said Thursday.
The temporary block announced Thursday will affect one to 5% of its 24 million Canadian users, with the number of those impacted fluctuating throughout the test, said Rachel Curran, head of public policy for Meta Canada.
The block could include news links to articles, reels — which are short-form videos — or stories, which are photos and videos that disappear after 24 hours. Meta said it is picking random news publishers that will be notified that some users in Canada will not be able to see or share their news content throughout the test. Users will still be able to access their accounts, pages, businesses suites and advertising.
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