Users determined to be in a designated search area will see an alert featuring a missing child's face and last known location on their feeds.
initiative rolled out on Facebook back in 2015. If an AMBER Alert is issued by law enforcement, users in the designated search area will see an alert pop in their feed. Instagram claims these repros will be “rare” and said it determines whether or not a user is in search areas using a combination of the city listed in their bio, IP address, and location services.
Gizmodo saw a version of that alert which will include a photo of the missing child’s face, a description of their name, and their last known location. It’s Instagram, so yes people can quickly share that alert with others.“Instagram is a platform based on the power of photos, making it a perfect fit for the AMBER Alert program,” National Center for Missing & Exploited Children President and CEO Michelle DeLaune said in a statement.