Meta previews ‘fediverse sharing’ for Threads

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Meta previews ‘fediverse sharing’ for Threads
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Karissa is a senior reporter at Engadget, covering Meta, Twitter, TikTok, Snap and all things social media. Her interests include tech policy, internet culture, and all the ways our online activities shape our IRL selves.

Meta is continuing its slow march toward compatibility with the fediverse. The company has been experimenting with making posts from a handful of accounts available

since the end of last year. Now, it’s offered a brief preview of how the integration works and what it might look like once more people have the ability to share from Threads directly to the fediverse., a virtual event for decentralized social media enthusiasts. In the demo, Cottle explains how Threads users will be able to opt-in to fediverse sharing and offered some insight into how Meta is thinking about its role in the fediverse.

“I think it's actually kind of tricky for Threads because we have like 130 million people using it monthly, but a lot of people haven't heard of the fediverse,” Cottle said. “But we want to give them the ability to enter that kind of experience. So we have to both explain the fediverse and explain all the disclaimers and then make sure they feel good about the outcome.”

Visually, the fediverse will be represented on Threads by an icon that looks a bit like a planet . Cottle explained that users who have enabled fediverse sharing will have the symbol viewable on their profiles and that they’ll see an indication in the app’s composer if a post will be visible in the fediverse. Cottle also confirmed that only public-facing accounts will have the ability to share to the fediverse.

The demo comes as Meta has started to add a few more accounts to its fediverse sharing experiment. Right now, Mastodon users can follow Instagram chiefand a handful of other Threads users, but the company hasn’t provided an update on when the functionality will be more widely available. Cottle’s demo also didn’t delve into how sharing from Mastoodn and other ActivityPub-enabled services intoThreads might work.

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