Meta decides to boost retention on their Twitter rival threads as the app lost more than halfof its users.
"Obviously, if you have more than 100 million people sign up, ideally it would be awesome if all of them or even half of them stuck around. We're not there yet," he said.
Zuckerberg said he considered the drop-off "normal" and expected retention to grow as the company adds more features to the app, including a desktop version and search functionality. Meta is looking at adding more "retention-driving hooks" to entice users to return to the app, like "making sure people who are on the Instagram app can see important Threads," said Chief Product Officer Chris Cox.The executives' comments came a day after Meta wowed investors with a rosy revenue growth forecast, a sign of a comeback for a company that faced deep skepticism over its hefty spending on the metaverse last year as ad sales plummeted.
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