Meta is starting to ramp up its growth-hacking tactics for Threads in a bid to boost engagement on the Twitter competitor.
The social network is promoting its newest app by cross-posting Threads posts to users’ Facebook feeds, the company confirmed Monday.
“We’ve launched an update to make it easier for people to see the latest content from Threads directly on Facebook and Instagram,” the company wroteto a Threads user who asked how to keep their posts off of Facebook. “But we’re listening to feedback like yours as we continue to build on this.”in August
We’ve reached out to Meta for more information about how it recommends Threads posts and if it intends to allow users to opt out of that kind of sharing. But the company has previously hinted that it would one day use its much larger apps to try and boost Threads. When Threads reached 100 million sign-ups shortly after it launched, Mark Zuckerbergthat the growth had happened with “mostly organic demand” and that the company hadn’t “even turned on many promotions yet.
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