Meta is bringing Telegram-like ‘channels’ to Instagram
Meta has set its sights on copying a new messaging app: Telegram. Mark Zuckerberg just showed offa new Instagram feature that brings one-way messaging to the app. The company is testing the feature with a handful of creators, and plans to bring the Telegram-like functionality to Facebook and Messenger as well.
Broadcast channels allow creators to stream updates to their followers’ inboxes, much like channels on Telegram. Those who join the channels are able to react to messages and vote in polls, but can’t participate in the conversation directly. For example, Mark Zuckerberg shared in his “Meta Channel” that he would use the space to “share news and updates on all the products and tech we’re building at Meta.” In addition to text updates, creators can also share audio clips, photos and other content.
For now, it seems only Zuckerberg and about a dozen other creators have access to the feature. The initial group includes snowboarder Chloe Kim, Jiu-Jitsu fighter Mackenzie Dern, and meme account Tank Sinatra. The company says that others interested in using the feature canTurn on browser notifications to receive breaking news alerts from Engadget
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