Called Meta Verified, it will cost users $11.99 on the web and $14.99 on iOS.
Mark Zuckerberg's Meta has followed Twitter into launching a paid verification service for its users on its Instagram and Facebook platforms. The service will be rolled out in Australia and New Zealand first and then rolled out in other countries,Meta's move comes at a time when social media companies see a revenue slowdown amidst harsh macroeconomic conditions.
Users opting for this service will also get increased visibility in search results and recommendations from the platform. On Instagram, users will get access to exclusive stickers that can be used in stories, and all subscribers will have direct access to customer support, theThe service will be launched in Australia and New Zealand first and starts at $11.99 a month on the web and $14.99 a month on iOS.
Individuals above 18 years of age can only avail of the service. To do so, they need to present a government ID and a posting history on the platform that will be looked into. Meta Verified has not been launched for businesses for now.Elon Musk, whose social media platform Twitter, launched paid verification services on more than one occasion, before getting it right, responded with just one word to the news.
Another social media company, Snapchat, also offers subscription plans on its platform, giving paying members access to exclusive features. Subscribers can choose to display a black start next to their profile if they are paying a monthly fee of $3.99 to access the service.
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