Norwegian regulator Datatilsynet says that behavioural advertising without consent is illegal
’s data protection authority said Monday, unless the Facebook and Instagram owner takes action to comply with the law.
During the ban, which starts Aug. 4, Meta risks a fine of up to 1 million Norwegian kroner each day. The ban will “last for three months, or until Meta can show that it complies with the law,” Datatilsynet said. In a statement sent to The Associated Press on Monday, Meta said that the company will review Datatilsynet’s decision – and added that there is “no immediate impact” to its services.
“Nonetheless, Meta continues its practices,” Judin told The AP over e-mail. “Considering the recent legal developments and Meta’s inaction, we consider it urgent to intervene. If not, we fear that Meta would continue delaying compliance.”
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