Meta confirmed it's conducting an internal test on IGCandid, a clone of recently popular app BeReal that encourages authenticity.
In case you’re unfamiliar with BeReal, it’s a relatively new app that sends you a notification at a random time once a day to take a simultaneous selfie and rear-facing photo showing what you’re doing within two minutes. Going by what frequent leaker and mobile developer Alessandro Paluzzi tweeted out, IG Candid works the same way.ℹ️ Add other's IG Candid to your story tray. And everyday at a different time, get a notification to capture and share a Photo in 2 Minutes. pic.twitter.
Meta spokesperson told Engadget that IG Candid is an “internal prototype” and isn’t testing it externally on any group of Instagram users. This statement implies that the feature may become publicly available at some point in the future — if the company actually plans to release it at all. The BeReal app launched in 2019, but it didn’t gain much popularity until earlier this summer. As of this writing, it sits at No. 1 on the App Store charts.
Like BeReal, IG Candid aims to encourage users to post authentic pictures of their lives, rather than the painstakingly Photoshopped ones that Instagram and other social media sites are known for. The problem is that most people would either be working, shopping for groceries, or sitting in front of the TV when they receive the notification to take the picture, so they would be showing the most inauthentic parts of themselves instead of things they do outside of activities.
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