This year’s Black Friday was the biggest ever for online sales, totaling $7.4 billion. Adobe Analytics also expects Cyber Monday coming up to set a record.
People carry shopping bags while crossing a street in San Francisco, Friday, Nov. 29, 2019. Black Friday once again kicked off the start of the holiday shopping season.
That’s just behind the $7.9 billion haul of last year’s Cyber Monday, which holds the one-day record for online sales, according to Adobe Analytics. Adobe measures sales at 80 of the top 100 U.S. online retailers. Shoppers have been looking for “Frozen 2” toys in particular. Other top purchases included sports video games and Apple laptops.Traffic at stores fell 2.1% on Black Friday from a year ago, according to preliminary figures from RetailNext. It tracks in-store activity at tens of thousands of locations, including specialty apparel retailers, big-box stores and mall-based stores. The drop in traffic helped lead to a 1.6% dip in sales.
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