Mercedes-Benz city car brand is partnering with Chinese automaker Geely to make electric smart cars in China, giving the brand access to China's massive car market. It is a new chance at life for the struggling smart brand, which was meant to be a revolutionary new idea in urban mobility but failed to resonate in the United States or sell enough in Europe to justify steep labor costs.
The Smart car brand co-founded by the German automaker and Swiss watch company Swatch in the mid-1990s has struggled in recent years, beset by high labor costs, the notoriously low margins on small economy cars and markets that have increasingly favored sport utility vehicles and crossovers over compact cars.
But the vehicle also asked a lot of buyers. It was tiny: the only model sold in the U.S. had just two seats and very little trunk space. It got good gas mileage, but did not offer enough of an advantage over conventional compact cars to justify sacrificing the space and convenience of a conventional four-seat vehicle.
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