Meta and TikTok pulled advertisements from a major mental health care startup this week after receiving inquiries from NBC News. The social media platforms found the ads promoted negative body images and contained misleading health claims.
at $4.8 billion and has hired Olympic gold medalist Simone Biles as its chief impact officer, featured a woman surrounded by junk food such as cake, doughnuts and chips. The accompanying text read, “Those who live by impulse, eat by impulse.” The ad said obesity is “five times more prevalent” among adults with ADHD, and stated that getting treatment for the mental health disorder could help patients “stop overeating.
Since Friday, the San Francisco-based Cerebral has continued to run ads for other treatments on Facebook, which is also owned by Meta. Several promoted a class of Type 2 diabetes medications as a “wonder drug” for weight loss. The Mayo Clinicthat while these drugs, called GLP-1 agonists, may lead to modest weight loss, they often need to be injected and can cause side effects such as vomiting and diarrhea.
When asked about the ads promoting diabetes medications, Mou said “I think the wording there can definitely be improved.” He noted that GLP-1 agonists are only for patients with obesity who have a body mass index over 30. Startups like Cerebral often act as platforms that connect patients to medical providers, and are not subject to the same advertising regulations as drug manufacturers. The Food and Drug AdministrationBiles, who partnered with the company in October, spoke publicly about the benefits of Cerebral in an
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