Marketers that sell tampons and pads say realism makes for more effective ads. Companies that sell advertising space are less enthusiastic.
Nadya Okamoto, co-founder of period-care company August, said using red rather than blue in advertising helps normalize the experience of having a period.
More period-care brands are slowly replacing the blue liquid that has long been ubiquitous in the category’s advertising with more realistic red alternatives, despite pushback from some consumers and media companies.This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Carson Daly Details First Panic Attack: 'Thought I Was Going To Die'Maura Hohman is the senior health editor for TODAY.com and has been covering health and wellness news and trends since 2015, when she graduated from journalism school. Her byline has appeared on TODAY, NBC News, US News & World Report, People, Everyday Health, WhatToExpect.com, History.com and more. Her interests include women's health, racial health disparities, mental health and COVID-19.
Lire la suite »
Makers of some menstrual product brands to repay 'tampon tax' to shoppersEight brands say they'll send money to customers to cover the sales tax on feminine hygiene products.
Lire la suite »
Arkansas AG sets ballot language for proposal to drop sales tax on diapers, menstrual productsMenstrual hygiene products and diapers are a step closer to being exempt from sales taxes in Arkansas after the state attorney general’s office approved a second attempt to get the issue on next year’s ballot.
Lire la suite »
Menstrual product makers form coalition to reimburse ‘tampon tax’ to shoppersA group of menstrual product makers announced on Wednesday that they have banded together to form the 'Tampon Tax Coalition,' which they say is an effort to reimburse consumers the 'unjust tax' on feminine hygiene products.
Lire la suite »
Microsoft, Amazon among the companies shaping AI-enabled hiring policyMicrosoft and Amazon are among the companies that helped to develop new policies to cover AI use in hiring, an area where employers must tread carefully.
Lire la suite »
The War in Israel: How Tech Companies Are RespondingThe chip, cybersecurity, and enterprise-software sectors all have a significant presence in Israel. They are supporting their employees and communities, and...
Lire la suite »