MeghanMarkle reportedly set to sign a 'major deal' with Dior amid massive rebrand led by top Hollywood talent agency
Meghan Markle is reportedly on the cusp of signing a “major deal” with French couture house Dior., the Duchess of Sussex has signed with heavyweight Hollywood talent agency William Morris Endeavor , headed by uber-agent Ari Emanuel, to rebrand her image following Spotify cutting ties with Markle and husband Prince Harry, and cancelling her “Archetypes” podcast after just a single 12-episode season.
In addition to the Spotify deal’s implosion, rumour also has it that Netflix is conducting an “ongoing review” of its $100-million deal with the Sussexes.“We knew the Spotify announcement was coming,” a source at NME said. “It might be a shock to everyone else but we’ve been working on the rebranding of Meghan for weeks. Ari is the best in the business when it comes to corporate deals and making money. He’s excited to be representing Meghan and has thrown all his energy into it.
According to the NME source, “These guys were already on a war footing because they knew the Spotify announcement was coming. Ari will have a strategic and tactical battle plan in place to link her with sophisticated brand partners, like Dior.”In fact, the source indicated that Markle has been making conscious efforts to separate herself from Harry, from a PR perspective, in order to lay the groundwork for establishing her own standalone brand.
“This is an opportunity to distance Meghan from the negativity of the past. It’s no accident that she didn’t go to the coronation, that she didn’t show up in London alongside Prince Harry when he was in court recently,” the source added. “Meghan is wise to distance herself from her husband’s toxic dramas. This is a woman who constantly moves forward. This is about building a global brand. There will be some big deals announced soon.
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