Kate Matthew gives away Honda Canada’s money; Veronique Anderson addresses customer surveys for Subaru. They are the latest pair of Unobvious Ones, movers and shakers who fly below the radar in the Canadian auto industry.
The Unobvious Ones is a monthly look at movers and shakers who fly below the radar in the Canadian auto industry.It’s a job many people would envy: As community relations coordinator for Honda Canada in Markham, Ont., Kate Matthew gets to give away someone else’s money.
Matthew is in frequent contact with the large partners, finding ways to promote and support one another. For the smaller grants, she reviews about 1,500 applications a year. “We have a system for people to apply [for funding] and I read every one,” she said. The 43-year-old earned a degree in environmental studies, then became a buying coordinator at a natural foods co-op. From there, she worked in brand management for a broker that distributed natural foods to Canadian stores from the United States.
“I take a look at the results and work with the dealers to pinpoint areas of opportunity for them, as well as celebrating the small and big victories,” she said.
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