If you’ve been entertained by Senator-elect JohnFetterman's social media presence and trolling of his Trump-backed opponent Dr. Mehmet Oz, you partly have sophieota to thank.
talks to Ota about the changing social media landscape of political campaigns, why she thinks Dr. Oz couldn’t keep up, and what she’s most proud of.: What was the importance of social media in the Fetterman campaign?The most important thing is that it was authentic to our candidate. We never had to explain what a meme is to John because he knows and suggests them. We got his input every step of the way so that whatever we make feels real to him. [John] would text meme ideas.
and creativity and originality. [With Oz’s social media presence], you could just sense that everything came out of the GOP playbook. If you look at our content, yeah, John is going to be the 51st vote for Democrats in the Senate [if incumbent Reverend Raphael Warnock wins the Georgia runoff], but we’re not retweeting everything the Democratic National Committee tweets.
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