Meet the Gen-Z Artist Behind Prada’s New Sneaker Collab

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Meet the Gen-Z Artist Behind Prada’s New Sneaker Collab
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Cassius Hirst, son of Damien, treats Prada kicks as his canvas.

remains famously picky when it comes to working with other labels or designers. Yes, Miuccia Prada’s partnership with Raf Simons atop the brand is technically something of a collaboration, and the company produces a tightly edited line of pieces with Adidas. But beyond that, Mrs. Prada turns down pretty much every collaboration pitch that lands on her desk. As she once told

A different sort of teenage pursuit grabbed Mrs. Prada’s attention. Inspired by a workshop Virgil Abloh did with Nike where participants could paint Air-Force 1s, Cass started buying blank white sneakers and spray painting them with. He didn’t intend for it to become an independent artistic hustle — he was just a kid with a lot of art supplies at his disposal, messing around. “It's just fun for me. As soon as it's fun, then the ideas keep going.

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