Marie-Ève Lecavalier talks making ethical fashion for retro-obsessives.
. She would often imagine living in alternate realities or eras, and picture herself as the characters populating the eccentric music that her parents, both musicians, were listening to . This quirky upbringing informs the consciously retro aesthetic she channels today. “I always felt like the weirdo and the outcast,” she said. “Still as an adult, I’m always living between reality and fiction. I’m always connected with this child that I was, weirdly.
Lecavalier launched the label in 2016, but her first official collection for Spring 2019 was swiftly picked up by the Montreal retailer Ssense. It included contemporary twists on the groovy spirit she grew up obsessed with, such as crocheted knitwear, wide-leg denim with leather edging, and oversized, masculine shirts covered in hypnotic, warped pinstripes .
Lecavalier’s latest Spring 2020 collection only reiterates her joy in throwing it back. The new line is inspired by ’60s cabaret movies and their glamorous leading ladies, with Catherine Deneuve inserving as one of the collection’s primary references. Much like the dreamer mentality that underpins her broader creative outlook, the designer said these films provided her with a necessary sense of escapism as a child.
Eventually, the designer hopes to make her brand fully sustainable, but for now, she is implementing as many upcycled fabrics into the line as possible. “As the new generation of designers, we need to find new ways to produce and create,” Lecavalier said of her growing focus on the brand’s environmental footprint. “Especially with leather, there’s so much rejected within the industry that you can buy it for really, really cheap prices.
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