Her celebrity fans include GigiHadid and Pete Davidson.
where fans are encouraged to connect over shared virtual drinks and outfit their avatars in custom festival fashion pieces. Among Alexandra's digital designs, you'll find a pair of watermelon earrings with an Absolut cocktail charm, resembling her favorite drink: a dirty martini.
"What I love about the metaverse is there's no restrictions on what's possible," she says."If it's a shoe, it doesn't have to be comfortable. If it's an earring, it doesn't have to be lightweight. I could just make it total fantasy and that's a dream as a designer." Fantasy could soon transcend into real life: Susan Alexandra now plans to foray into the shoe category."For the metaverse [project], I made these shoes and they have an Absolut cocktail heel," she says."And I'm like, 'OK, I'm dying to do shoes now.'"
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